Head of Emerging Markets Expansion at Kraken
KrakenHead of Emerging Markets Expansion
Leading global market expansion strategy across emerging regions. Scaling Kraken’s presence through partnerships, regional activations, and growth operations.
Altius LabsHead of Growth
Led growth strategy for a modular execution layer backed by Founders Fund and Pantera Capital. Defined go-to-market positioning and developer acquisition.
BinanceRegional Marketing Lead
Operated business/brand in 30+ CEE/CIS/Balkans/Africa markets. Managed strategic partnerships, paid acquisition, retargeting, product optimizations. 5.5 years. Millions of impressions. 2,000+ event attendees.
AmaZixTeam Lead
Built the agency from scratch. 360-degree marketing strategy for clients. Data analysis, social media management, process optimization.
“I don’t just advise — I get in the trenches. If you’re building something real in Web3, I want to help you scale it.”
Press, podcasts, panels, documentaries — happy to share insights on Web3 growth, emerging markets, and brand strategy.
Piccadilly Circus, London
Keynote speaker at Web3 conferences across 15+ countries, with 25+ events and 10,000+ attendees reached.
Collabs, experiments, crazy projects — if it pushes boundaries and makes an impact, let's talk.
Ukraine had no established crypto conference scene. We needed a flagship event that would establish Binance as the market leader and convert attendees into active users.
— “A differentiated venue and deep community partnerships outperform big-budget ad spend every time.”
Binance’s global CR7 partnership needed regional activation that drove real engagement, not just brand impressions.
— “Global partnerships only convert when you localize the experience for each market.”
Bridge traditional football fandom with Web3 while supporting Ukrainian causes during wartime.
— “Cause-driven NFT drops create genuine community engagement that pure speculation never achieves.”
Coordinate rapid charitable response through crypto infrastructure during an active humanitarian crisis.
— “Crypto’s transparency and speed make it uniquely powerful for crisis response.”
Cut through digital noise with real-world brand presence across high-traffic locations worldwide.
— “In crypto, real-world visibility builds trust that digital ads alone cannot achieve.”
Establish personal brand presence as the face of Kraken’s emerging markets expansion.
— “Being the face of a brand means showing up everywhere — from billboards to community meetups.”
Lessons from scaling exchanges across 30+ underserved markets with zero playbook. (Web3 conferences)
How marketing strategy changes when you move from a consumer product to developer infrastructure. (Marketing summits)
Building ambassador programs, flagship events, and grassroots movements that actually convert. (Growth & startup events)
What actually works: OOH, events, content, community — cutting through the noise. (Web3 conferences)
See the map before anyone else does.
Make them remember you before they need you.
Tell the story in a language they feel.
Build the room, then fill it with believers.
Ivan Paskar works at Kraken and previously spent 5.5 years at Binance as Regional Marketing Lead, scaling the brand across 30+ markets. He also led growth at Altius Labs (Founders Fund, Pantera Capital).
Ready-to-pitch concepts for your show.
How Ivan built a crypto brand’s presence across emerging markets with no established playbook — the wins, failures, and unconventional strategies that worked.
A candid conversation about what’s wrong with crypto marketing today and the ‘OG stack’ of tactics that actually drive real growth.
What changes when you go from marketing a consumer exchange to developer infrastructure — and what stays the same.
Conversations about Web3 growth, emerging markets, and what it actually takes to scale in crypto.
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Whether you need a growth partner, a speaker, or a guest — let's connect.
“One DM can change a lot.”
